原文
Focus on Impact
If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.
Move Fast
Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.
Be Bold
Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.
Be Open
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.
Build Social Value
Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.
翻译
专注于影响力
如果我们希望具有最大影响力,最佳方法是始终专注于解决最重要的问题。这听上去很简单,但我们认为,大多数公司表现糟糕,浪费了大量时间。我们期望Facebook的每一个人善于发现最大问题,并力图解决。
快速行动
快速行动使我们能够开发更多东西,更快地学习知识。但是,大多数公司一旦成长,发展速度就会大大放慢,因为与行动缓慢导致错失机遇相比,他们更害怕犯错。我们的信念是:“迅速行动,打破常规”。如果你从不打破常规,你的行动速度就可能不够快。
勇往直前
开发优秀产品意味着承担风险。这让人恐惧,迫使大多数公司对于冒险望而却步。但是,在瞬息万变的世界中,不愿冒险就注定失败。我们的另一个信念是:“最大的风险就是不承担风险。”我们鼓励每个人勇往直前,即使有时这意味着犯错。
保持开放
我们认为,世界越开放越美好。因为人们拥有更多信息,就能够做出更好的决定,对社会施加更好的影响。这也是Facebook的运营理念。我们竭力确保Facebook的每一个人能够尽可能多地接触到公司各个方面的信息,这样他们就能做出最佳决策,对公司产生最佳影响。
创造社会价值
Facebook存在的意义,是让世界更加开放和紧密相连,并非仅仅是开办一家公司。我们期望,Facebook的每一个人,无时无刻都要致力于为世界创造真正价值,并将这一理念融入自己所做的每一件事情。
出处
《扎克伯格公开信》中的“Facebook五大核心价值观(Five core values for how we run Facebook )” ,于Facebook上市前发布,马克·艾略特·扎克伯格(Mark Elliot Zuckerberg),社交网站Facebook(脸书)的创始人兼首席执行官,被人们冠以“第二盖茨”的美誉。2019年4月18日,上榜美国《时代》杂志(Time)2019年度全球百位最具影响力人物榜单。
解读
任何一个组织,都需要考虑三件事情,为什么做(Why)、做什么(What)、怎么做(How),如果这三者都很清晰、一致,组织中的每个人都理解、遵从,那么组织就会收获非常高的效率。
Facebook给出的答案非常棒:
- 为什么做(Why):创造社会价值,让世界更加开放和紧密相连;
- 做什么(What):专注于影响力,始终专注于解决最重要的问题;
- 怎么做(How):快速行动、勇往直前、保持开放。
大部分人喜欢盯着“怎么做(How)”的部分,未经思考照搬别人的方法,结果陷入混乱。
少部分人会看到“做什么(What)”的部分,认识到聚焦重点的价值,但不愿意放弃。
极少的人能看到“为什么(Why)”的部分,而这才是驱动一个人前进,驱动一个组织发展的动力源泉。
总结
思考,到为什么结束。
行动,从为什么开始。
拓展阅读
We don't build services to make money, we make money to build better services.
我们并非为了赚钱而开发服务,而是赚钱以开发更好的服务。
《扎克伯格公开信》